Dist. of Columbia
Maryland
New Jersey
New York
Ontario
Puerto Rico
U.S. Virgin Islands
West VirginiaFebruary 6-8, 2011
Baltimore Waterfront Marriott

1. Best Practices in Alumni Relations
2. Best Practices in Communications
3. Best Practices in Educational Fundraising
4. Alumni Relations Programming
5. Community Relations Programs, Projects, and Special Events
6. Government Relations Programs, Projects, and Special Events
11. Individual Special Public Relations Projects
12. Specific Media Relations Programs
13. Targeted Mail: U.S. Mail and Email
16. Digital or Computer-Enhanced Images
20. Magazines (one to three color)
23. Student Recruitment: Individual Pieces
24. Student Recruitment: Packages
26. Institutional Identity Programs
27. Creativity on a Shoestring
28. Annual or Institutional Reports
29. Web Site: Alumni Relations
30. Web Site: Fundraising/Development
31. Web Site: Institutional Home Page
34. Web Site: News (campus news, online media centers, etc.)
35. Web Site: Student Recruitment
36. Webcast/Podcast/CD/DVD Features
40. Excellence in News Writing
Alumni relations-related activities that take innovative approaches, demonstrate outstanding success, and model best practices are eligible. These may include a new twist to alumni programming; engaging emerging constituents with a goal toward improving diversity and inclusion; integrating multi-media into reunions and other alumni events; or innovative ways to engage or re-engage alumni. Enter in one of these subcategories:
a. Independent schools
b. Community colleges
c. Four-year college/universities
Send Five Copies of Entry Form, Budget, Statement of Objectives/Abstract and Materials to:
Ellen Kiernan
Director of Alumni Relations
Manhattan College
Memorial Hall Room 100
4513 Manhattan College Parkway
Riverdale, NY 10471-4098
Phone: 718.862.7977 office
Email:
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Communications-related activities that take innovative approaches, demonstrate outstanding success, and model best practices are eligible. These may include developing new ways to communicate with key constituents such as parents, boards, alumni, students; emerging constituents with a goal toward improving diversity and inclusion; multi-media integration into marketing and recruitment practices, or improving a tracking system. Enter in one of these subcategories:
a. Independent schools
b. Community colleges
c. Four-year college/universities
Send Five Copies of Entry Form, Budget, Statement of Objectives/Abstract and Materials to:
Heidi Butler
Director, Public Information & Community Relations
Northampton Community College
3835 Green Pond Rd.
Bethlehem, PA 18020
610.861.5453 office
Email:
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Development-related activities that take innovative approaches, demonstrate outstanding success, and model educational fund-raising practice are eligible. These may include putting a new twist on a senior gift program, developing new ways to screen alumni, planning a model campaign, getting grandparents to give, increasing corporate sponsorship, or improving a tracking system. Enter in one of these subcategories:
a. Independent schools
b. Community colleges
c. Four-year college/universities
Send Five Copies of Entry Form, Budget, Statement of Objectives/Abstract and Materials to:
Joanne Meredith
Director of Annual Giving
Bowie State University
Center for Learning & Technology, Room 309
14000 Jericho Park Road
Bowie, Maryland 20715
301.860.4335 office
Email:
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Entries should reflect good planning, careful budgeting, and use of available resources, as well as the link between the program(s) and the alumni association and the program's impact on both the institution and the alumni association. Programs that may be entered include homecoming/reunions, affinity clubs/chapters/branches, alumni boards, campus/constituent groups, and parent programs, along with alumni education, community service, career assistance, awards, alumni admissions, legislative advocacy, and technology applications. Enter in one of these subcategories:
a. Events
b. Affinity programs
c. Non-print communication (community building activities)
Send Five Copies of Entry Form, Budget, Statement of Objectives/Abstract and Materials to:
Steven DiGuiseppe
Assistant to the Vice President of Advancement
Millersville University
PO Box 1002
Millersville, PA 17551-0302
717.872.3352 office
Email:
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Entries may include projects, publications, web sites, and special events packages with a goal toward strengthening or improving "town-gown" relations.
Send Five Copies of Entry Form, Budget, Statement of Objectives/Abstract and Materials to:
Melissa Connolly
Vice President, University Relations
Hofstra University
202 Hofstra Hall
Hempstead, NY 11549
516.463.4160 office
Email:
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Entries may include white papers, publications, web sites, and special events packages aimed at advancing your institution's government relations goals.
Send Five Copies of Entry Form, Budget, Statement of Objectives/Abstract and Materials to:
Melanie Buhrmaster-Bunch
Director, Corporate Relations
University at Buffalo
Jacobs Executive Development Center
672 Delaware Ave.
Buffalo, NY 14209
Phone: 716-881-1412
Email:
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This category is for paid advertising. Do not send any direct mail pieces, including items that were used in a direct mail package. Submit entries in one of the following subcategories:
a. Individual Advertising: Pieces such as print ads, billboards, posters, radio or television commercials.
b. Special Programs: Series of ads designed to promote a program, project or event.
c. Multimedia Packages: Total packages, as represented by space ads, posters, billboards, radio and television commercials, and other promotions.
Send Five Copies of Entry Form, Budget, Statement of Objectives/Abstract and Materials to:
Melissa Connolly
Vice President, University Relations
Hofstra University
202 Hofstra Hall
Hempstead, NY 11549
516.463.4160 office
Email:
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Video and radio PSAs and commercial spots produced for any institutional purpose, either as single programs or a program series, are eligible. Each spot must be 60 seconds or less. Entries will be evaluated on content, scripting, photography and/or soundtrack, and use of resources and budget.
Send Five Copies of Entry Form, Budget, Statement of Objectives/Abstract and Materials to:
Matthew Borowick
Associate Vice President
Alumni, Government and Community Relations
Seton Hall University
457 Centre Street
South Orange, NJ 07079
973.378.9847 office Email:
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Includes blogs maintained by the institution (alumni association, president, student life, etc.). Include URL and description of intended goals and audience.
Send Five Copies of Entry Form, Budget, Statement of Objectives/Abstract and Materials to:
Diana L. Schulin
Assistant Director, Information and Editorial Services
Johns Hopkins Medicine International, Global Services Dept.
5801 Smith Avenue, Suite 305
Baltimore, MD 21209
410.735.6566 office
E-mail:
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Includes programs undertaken to deal with an unplanned event, requiring immediate response.
Send Five Copies of Entry Form, Budget, Statement of Objectives/Abstract and Materials to:
Naomi J. Hall
Director of Media Relations
Holy Family University
9801 Frankford Avenue
Philadelphia, Pa 19114-2009
267-341-3345
E-mail:
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Projects may include (but are not limited to) special programs for prospective students, parents, volunteers, government relations, or specific problem areas, all within your general public relations program. Also, projects related to other specialized groups and emerging constituents with a goal toward improving diversity and inclusion constituencies, campus internal relations programs, and special projects regarding presidential activities or initiatives.
Send Five Copies of Entry Form, Budget, Statement of Objectives/Abstract and Materials to:
Kevin Quinn
Vice President, Public Affairs
Syracuse University
900 South Crouse Ave.
Syracuse, NY 13244
Phone: 315-443-8338
Email:
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Programs may be aimed at external or internal audiences and may use traditional and nontraditional tools. They may include (but are not limited to) press releases, experts guides, media contact programs, webcasts, pod casts, programs that enhance presidential visibility or institutional stature, programs that heighten institutional media involvement, and faculty awareness programs. Include one copy each of any materials produced.
Send Five Copies of Entry Form, Budget, Statement of Objectives/Abstract and Materials to:
Elaine Smith
Editorial Manager & Editor, the Bulletin
University of Toronto
21 King's College Circle
Toronto, ON Canada
M5S 3J3
416.978.7016 office
Email:
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Targeted mail communications are marketing or promotional efforts conducted exclusively by U.S. mail and/or email. These communications are designed to solicit a specific, immediate response by the target audience. Entries will be judged on quantifiable, specific actions by the target audience recipients resulting solely from the piece(s).
a. Letter
b. Package
c. E-Solicitations
d. Invitations
Send Five Copies of Entry Form, Budget, Statement of Objectives/Abstract and Materials to:
Sue Ferris
Director, Annual Fund
Siena College
515 Loudon Rd.
Loudonville, NY 12211
518.783.2562 office
Email:
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This category recognizes individual publications for overall excellence in design. Typography, use of color, photography/illustration, design, format, printing quality, and budget are considered. One publication constitutes a single entry. Submit entries in one of the following subcategories:
a. Single-Page Publications: May have multiple folds
b. Multiple-Page Publication
c. Covers
d. Logos/Nameplates
e. Posters
f. Specialty items
g. Illustrations
Send Five Copies of Entry Form, Budget, Statement of Objectives/Abstract and Materials to:
Barbara Hurley
Director, University Marketing Communications
University of Medicine and Dentistry of New Jersey
Stanley S. Bergen Building
65 Bergen Street
Newark, NJ
973.972.3474 office
Email:
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Submitted work must have appeared in an institutional publication or periodical or have been used for an institutional purpose such as an exhibition or advertising. Submit up to three unrelated photographs by a single photographer as one entry.
a. Color
b. Black and White
Send Five Copies of Entry Form, Budget, Statement of Objectives/Abstract and Materials to:
Stacey Mattison
Campaign Communications Manager
Skidmore College
815 N. Broadway
Saratoga Springs, NY 12866
Phone: 518-580-5615
Email:
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Images that have been enhanced or changed electronically.
Send Five Copies of Entry Form, Budget, Statement of Objectives/Abstract and Materials to:
Gigi Marino
Editor
Bucknell Magazine
Department of Communications
79 University Ave.
Lewisburg, PA 17837
570.577.3611 office
Email:
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These are publications or pieces produced for fundraising purposes for any audience. One publication/piece constitutes a single entry (except for subcategory "d" fundraising publications packages, which may include up to five pieces). Submit entries in one of the following subcategories:
a. Case Statements
b. Fliers/Pamphlets
c. Fundraising Packages - two to five coordinated publications or CD/DVD targeted to any audience.
Send Five Copies of Entry Form, Budget, Statement of Objectives/Abstract and Materials to:
Nancy D. Calhelha
Director, Planned Giving
West Point Association of Graduates
698 Mills Road
West Point, NY 10996
845.446.1527 office
Email:
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The written proposal is an integral component of any major gift solicitation. It must have a clear message, be persuasive and must effectively convince the potential donor that your institution and/or program deserves support. Major gift proposals written to an individual, corporation or foundation, can be entered in this category. Judges will look for compelling and persuasive writing, a solid program description and a clear statement of what you are asking of the donor, and presentation. Note: to ensure confidentiality, you may remove or conceal the names of donors, professors, administrators and students mentioned in the proposal.
Send Five Copies of Entry Form, Budget, Statement of Objectives/Abstract and Materials to:
Danielle Woodman Kehoe, MS, GPC, CRA
Director, Office of Academic Grants
Daemen College DS 128
4380 Main Street
Amherst, NY 14226
716.839.8483 office
Email:
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Submit entries in one of the following subcategories:
a. Individual events: For events organized around special occasions, such as anniversaries, inaugurations, galas, reunions, educational programs, alumni club functions, convocations, special commemorations, building dedications, sports activities, fund-raising dinners, and other institutional and alumni programs.
b. Event series: For multiple special events centered on a theme, such as anniversaries, inaugurations, or fund-raising campaigns. Please remember to include full documentation for each activity in the series.
Send Five Copies of Entry Form, Budget, Statement of Objectives/Abstract and Materials to:
For UPS, Fed Ex or any delivery service:
Jennifer Faler
Senior Associate Director, Donor Relations
Alumni and Advancement Center
University of Rochester
Suite C140
300 East River Rd.
Rochester, NY 14623
585.273.2270 office
Email:
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For U.S. mail:
Jennifer Faler
Senior Associate Director, Donor Relations
Alumni and Advancement Center
University of Rochester
Suite C140
300 East River Rd.
Box 278702
Rochester, NY 14627
Considered in this category are magazines published two or more times a year and sent to alumni and other external audiences. Magazines generally display more photography and illustration (frequently full pages) than newsletters. Magazines carry longer and more developed stories, editorials, and features. They are printed on matte, uncoated or coated paper. Include two to five issues representative of the past year's publishing cycle.
a. Independent Schools, One to three color
b. Community Colleges, One to three color
c. Four-Year Colleges/Universities, One to three color
Send Five Copies of Entry Form, Budget, Statement of Objectives/Abstract and Materials to:
Kenneth M. Catandella
Executive Director of Alumni Affairs
Columbia College
Columbia University in the City of New York
622 West 113th Street
New York, NY 10025
212.851.7430 office
Email:
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Considered in this category are magazines published two or more times a year and sent to alumni and other external audiences. Magazines generally display more photography and illustration (frequently full pages) than newsletters. Magazines carry longer and more developed stories, editorials, and features. They are printed on matte, uncoated or coated paper. Include two to five issues representative of the past year's publishing cycle.
a. Independent Schools, Four color
b. Community Colleges, Four color
c. Four-Year Colleges/Universities, Four color
Send Five Copies of Entry Form, Budget, Statement of Objectives/Abstract and Materials to:
Claire Madden
Executive Director
Marketing & Communications
Elizabethtown College
One Alpha Drive
Elizabethtown, PA 17022-2298
717.361.1525 office
Email:
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Newsletters are periodicals that are typically published two to four times per year for internal and/or external audiences. They are succinctly written with short articles and appropriate use of graphics, images. Typically, they range from four to 24 pages, although this can vary somewhat. They are printed on matte, uncoated or coated paper.
a. One to three color
b. Four color
c. Electronic
Send Five Copies of Entry Form, Budget, Statement of Objectives/Abstract and Materials to:
Lauren Newkirk Maynard
Newsletters Editor
Office of University Communications
Division of External Affairs
University at Buffalo
330 Crofts Hall
Buffalo, NY
Ph (716) 645-4615
F (716) 645-3765
Email:
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One publication constitutes a single entry. Submit entries in one of the following subcategories:
a. Viewbooks and Prospectuses
b. Catalogs
c. Student Handbooks
d. Recruitment Search Publications, Miscellaneous Fliers and Brochures
e. Posters
f. CD/DVD
g. Webcast/Podcast
Send Five Copies of Entry Form, Budget, Statement of Objectives/Abstract and Materials to:
Nicole Gesualdo
Director, Marketing & Communications
The Chapin School
100 East End Ave.
New York, NY 10028
212.570.5703 office
Email:
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These are packages of two to five coordinated pieces used for student recruitment. They may be directed to a general audience or a specific audience, such as under represented students. Single or group mailings consisting of CD/DVD packages, T-shirts or other premiums, are eligible, if they are part of the coordinated group.
Send Five Copies of Entry Form, Budget, Statement of Objectives/Abstract and Materials to:
Barbara Goyette
Vice President, Advancement
St. John's College
PO Box 2800
Annapolis, MD 21404
410.295.5554 office
Email:
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These are programs that use a marketing perspective to advance the institution's goals. Supporting materials such as marketing plans, research findings, and marketing collateral should be included. Submit institution-wide or unit-specific programs. Entries will be judged on process and evaluation.
Send Five Copies of Entry Form, Budget, Statement of Objectives/Abstract and Materials to:
Kevin Crysler
Director of Development
Hirshhorn Museum and Sculpture Garden
Smithsonian Institution
PO Box 37012
MRC Code 358
Washington, DC 20013-7012
202.633.0142 office
Email:
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Program that maintains a consistent identify for the institution as a whole (or an individual college within an institution) across all media. Include at least five different components of the program in each entry package.
Send Five Copies of Entry Form, Budget, Statement of Objectives/Abstract and Materials to:
Kate Robinson Ledger
Director of Marketing Communications
Joseph M. Katz Graduate School of Business & College of Business Administration
University of Pittsburgh
372 Mervis Hall
Pittsburgh, PA 15260
412.648.1711
Email:
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This category recognizes innovative solutions or new and imaginative ideas that are low cost and make the work of professionals in alumni, development, public affairs or student recruitment offices easier or more effective. Include evidence of implementation, objectives and results achieved. Fully disclose all related costs, both internal and externals, and indicate any savings achieved.
Send Five Copies of Entry Form, Budget, Statement of Objectives/Abstract and Materials to:
Rachel Coker
Director, Research Advancement
Binghamton University
Office of Research Advancement
85 Murray Hill Road
Vestal, NY 13850
607.777.6135 office
Email:
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This award is based on excellence in concept, graphic design and editorial content with regard to the objective of communicating your institution's sense of accountability to its community and constituencies. Consideration will be given to the extent to which the unique qualities of the institution have been captured, as well as the stated goals of the report and how well these have been met.
Send Five Copies of Entry Form, Budget, Statement of Objectives/Abstract and Materials to:
Carol Pooser
Executive Director
SAS External Affairs
University of Pennsylvania
3615 Market St, Floor 2
Philadelphia, PA 19104-6318
215.898.9711 office
Email:
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Send Five Copies of Entry Form, Budget, Statement of Objectives/Abstract and Materials to:
Kerry Gotham
Director, Office of Alumni Relations
Nazareth College
4245 East Avenue
Rochester, NY 14618
(585) 389-2404
Email:
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Send Five Copies of Entry Form, Budget, Statement of Objectives/Abstract and Materials to:
Kim Asch
Managing Editor
The Hill magazine
McDaniel College
802.527.2951
Email:
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Send Five Copies of Entry Form, Budget, Statement of Objectives/Abstract and Materials to:
Joe Cardona, Ed.D.
Director, Media & Public Relations
Rowan University
201 Mullica Hill Road
Glassboro, NJ 08028
Email: 856.256.4236 office
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Send Five Copies of Entry Form, Budget, Statement of Objectives/Abstract and Materials to:
Kelly Brooks-Staub
Publications Editor
Office of Marketing and Communications
Johns Hopkins University School of Nursing
The House, Room 107 525 N. Wolfe Street
Baltimore, Maryland 21205-2110
Ph 410.614.5317 | Fax 410.502.1043
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| www.nursing.jhu.edu
Send Five Copies of Entry Form, Budget, Statement of Objectives/Abstract and Materials to:
Jerold Wikoff
Director, Publications
Gettysburg College
300 N. Washington St.
Gettysburg, PA 17325
Phone: 717-337-6803
Email:
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Send Five Copies of Entry Form, Budget, Statement of Objectives/Abstract and Materials to:
Lynne M. Wester
Associate Director of Donor Relations
Office of Development and University Relations
Polytechnic Institute of NYU
Six Metrotech Center
Brooklyn, New York 11201
718.260.3853 office
Email:
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Send Five Copies of Entry Form, Budget, Statement of Objectives/Abstract and Materials to:
Bryan Adams
Assistant Director of Admissions
Nazareth College
4245 East Avenue
Rochester, NY 14618
(585) 389-2831
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Webcast/Podcast/CD/DVD Features
An understanding of the target audience(s) and the institution's mission and how well it is communicated will be judged, along with content, scripting, photography, sound-track, editing, budget and use of available resources. Include length of your entry. Submit entries in one of the following sub-categories:
a. Alumni and Fundraising Features
b. Student Recruitment
c. General Institutional Relations
Send Five Copies of Entry Form, Budget, Statement of Objectives/Abstract and Materials to:
Michael C. Hoffman
Associate Director of Development and Alumni Relations
Johns Hopkins Institutions
Regional and International Programs
3400 North Charles Street
San Martin Center, Suite 229
Baltimore, Maryland 21218
410.516.4169 office
Email:
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Content delivered online or on CD/DVD intended for internal and/or external audiences.
Send Five Copies of Entry Form, Budget, Statement of Objectives/Abstract and Materials to:
Christine Corrado, Director of College Alumni Relations
Office of Alumni Relations
Rochester Institute of Technology
41 Lomb Memorial Drive
Rochester, NY 14623
Ph. 585.475.5797
Fx. 585.475.2764
Email
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Articles by full- or part-time staff members appearing in a single periodical (magazine, tabloid or newsletter that is published at least twice year) or on a web site are eligible. Staff must be on the payroll, and their names should appear on the masthead or in a byline. Articles by contributing editors who are paid by the piece are not eligible. Submit tear sheets or printed copies of web stories of five articles that are representative of the scope and variety of the staff writing. Criteria include writing style, organization, creativity of story ideas and development, and editing.
Send Five Copies of Entry Form, Budget, Statement of Objectives/Abstract and Materials to:
Laura Barlament
Associate Director, Communications & Marketing
Wagner College
One Campus Station
Staten Island, NY 10301
Phone: 718-390-3147
Email:
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These are individual articles written by staff or guest writers. They may cover any subject matter but must have appeared in an institutional magazine, tabloid, newsletter, or web site. Speech summaries, question-and-answer stories, and reprints (partially or completely from other periodicals or sources) are not eligible. Send tear sheets only.
Send Five Copies of Entry Form, Budget, Statement of Objectives/Abstract and Materials to:
Patricia Quigley
Assistant Director
Office of Media and Public Relations
Rowan University
201 Mullica Hill Rd.
Glassboro, NJ 08028
856.256.4241 office
Email:
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Five individual web stories or news releases representative of the scope and variety of your news service staff writing will be reviewed. Submit entries in one of the following categories:
a. General news writing: Staff-written news items intended for the external general news media.
b. Research, medicine and science news writing: Staff-written material targeted to the external research, medical or science news media.
Send Five Copies of Entry Form, Budget, Statement of Objectives/Abstract and Materials to:
Matthew Golden
Executive Director, Public Relations & Communications
The College of New Jersey
Green Hall, Room 202
PO Box 7718
Ewing, NJ 08628
Phone: 609-771-2368
Email:
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