Dist. of Columbia
Maryland
New Jersey
New York
Ontario
Puerto Rico
U.S. Virgin Islands
West Virginia
1. Best Practices in Alumni Relations
2. Best Practices in Communications
3. Best Practices in Educational Fundraising
4. Alumni Relations Programming
5. Community Relations Programs, Projects, and Special Events
6. Government Relations Programs, Projects, and Special Events
11. Individual Special Public Relations Projects
12. Specific Media Relations Programs
13. Targeted Mail: U.S. Mail and Email
16. Digital or Computer-Enhanced Images
20. Magazines (one to three color)
23. Student Recruitment: Individual Pieces
24. Student Recruitment: Packages
26. Institutional Identity Programs
27. Creativity on a Shoestring
28. Annual or Institutional Reports
29. Web Site: Alumni Relations
30. Web Site: Fundraising/Development
31. Web Site: Institutional Home Page
34. Web Site: News (campus news, online media centers, etc.)
35. Web Site: Student Recruitment
36. Webcast/Podcast/CD/DVD Features
40. Excellence in News Writing
Alumni relations-related activities that take innovative approaches, demonstrate outstanding success, and model best practices are eligible. These may include a new twist to alumni programming; engaging emerging constituents with a goal toward improving diversity and inclusion; integrating multi-media into reunions and other alumni events; or innovative ways to engage or re-engage alumni. Enter in one of these subcategories:
a. Independent schools
b. Community colleges
c. Four-year college/universities
Send Five Copies of Entry Form, Budget, Abstract, Statement of Objectives, Outcomes and Materials to:
Ellen Kiernan
Director of Alumni Relations
Manhattan College
Memorial Hall Room 100
4513 Manhattan College Parkway
Riverdale, NY 10471-4098
Phone: 718.862.7977 office
Email:
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Communications-related activities that take innovative approaches, demonstrate outstanding success, and model best practices are eligible. These may include developing new ways to communicate with key constituents such as parents, boards, alumni, students; emerging constituents with a goal toward improving diversity and inclusion; multi-media integration into marketing and recruitment practices, or improving a tracking system. Enter in one of these subcategories:
a. Independent schools
b. Community colleges
c. Four-year college/universities
Send Five Copies of Entry Form, Budget, Abstract, Statement of Objectives, Outcomes and Materials to:
Barbara Goyette
Vice President, Advancement
St. John's College
P.O. Box 2800
Annapolis, MD
410.295.5554 office
Email:
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Development-related activities that take innovative approaches, demonstrate outstanding success, and model educational fund-raising practice are eligible. These may include putting a new twist on a senior gift program, developing new ways to screen alumni, planning a model campaign, getting grandparents to give, increasing corporate sponsorship, or improving a tracking system. Enter in one of these subcategories:
a. Independent schools
b. Community colleges
c. Four-year college/universities
Send Five Copies of Entry Form, Budget, Abstract, Statement of Objectives, Outcomes and Materials to:
Nina G. Moser
Advancement Officer
Regional Development
Rensselaer Polytechnic Institute
Hedley Building - 5th Floor
110 8th Street
Troy, NY 12180-3950
Phone: 518.276.3944
E-mail:
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Entries should reflect good planning, careful budgeting, and use of available resources, as well as the link between the program(s) and the alumni association and the program's impact on both the institution and the alumni association. Programs that may be entered include homecoming/reunions, affinity clubs/chapters/branches, alumni boards, campus/constituent groups, and parent programs, along with alumni education, community service, career assistance, awards, alumni admissions, legislative advocacy, and technology applications. Enter in one of these subcategories:
a. Events
b. Affinity programs
c. Non-print communication (community building activities)
Send Five Copies of Entry Form, Budget, Abstract, Statement of Objectives, Outcomes and Materials to:
Steven DiGuiseppe
Assistant to the Vice President for Alumni & Community Relations
Right to Know Officer
Millersville University
PO Box 1002
Millersville, PA 17551-0302
717.872.3352 office
Email:
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Entries may include projects, publications, web sites, and special events packages with a goal toward strengthening or improving "town-gown" relations.
Send Five Copies of Entry Form, Budget, Abstract, Statement of Objectives, Outcomes and Materials to:
Polly Mitchell
Director of PR & Publications
Wyoming Seminary College Preparatory School
201 N. Sprague Avenue
Kingston, PA 18704
570.270.2195 office
Email:
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Entries may include white papers, publications, web sites, and special events packages aimed at advancing your institution's government relations goals.
Send Five Copies of Entry Form, Budget, Abstract, Statement of Objectives, Outcomes and Materials to:
Melanie Buhrmaster-Bunch
Director, Corporate Relations
University at Buffalo
Jacobs Executive Development Center
672 Delaware Ave.
Buffalo, NY 14209
Phone: 716-881-1412
Email:
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This category is for paid advertising. Do not send any direct mail pieces, including items that were used in a direct mail package. Submit entries in one of the following subcategories:
a. Individual Advertising: Pieces such as print ads, billboards, posters, radio or television commercials.
b. Special Programs: Series of ads designed to promote a program, project or event.
c. Multimedia Packages: Total packages, as represented by space ads, posters, billboards, radio and television commercials, and other promotions.
Send Five Copies of Entry Form, Budget, Abstract, Statement of Objectives, Outcomes and Materials to:
Becky Lofstead
Assistant Vice President
University Communications
West Virginia University
Stewart Hall/Downtown Campus
P.O. Box 6201
Morgantown, WV 26506-6201
304.293.9358 office
Email:
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Video and radio PSAs and commercial spots produced for any institutional purpose, either as single programs or a program series, are eligible. Each spot must be 60 seconds or less. Entries will be evaluated on content, scripting, photography and/or soundtrack, and use of resources and budget.
Send Five Copies of Entry Form, Budget, Abstract, Statement of Objectives, Outcomes and Materials to:
James Drucker
Director of Marketing
Ross University School of Medicine and School of Veterinary Medicine
630 US Highway 1
North Brunswick, NJ 08902
732.509.4600 x2602 office
Email:
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Includes blogs maintained by the institution (alumni association, president, student life, etc.). Include URL and description of intended goals and audience.
Send Five Copies of Entry Form, Budget, Abstract, Statement of Objectives, Outcomes and Materials to:
Stacey Viebrock Grady
Associate Director of Annual Giving
Hartwick College
PO Box 4020
Oneonta, NY 13820
607.431.4044 office
Email:
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Includes programs undertaken to deal with an unplanned event, requiring immediate response.
Send Five Copies of Entry Form, Budget, Abstract, Statement of Objectives, Outcomes and Materials to:
Naomi J. Hall
Holy Family University
Marketing and Communications Department
634 Bristol Pike
Bensalem, PA 19020-6319
267-341-3345
E-mail:
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Projects may include (but are not limited to) special programs for prospective students, parents, volunteers, government relations, or specific problem areas, all within your general public relations program. Also, projects related to other specialized groups and emerging constituents with a goal toward improving diversity and inclusion constituencies, campus internal relations programs, and special projects regarding presidential activities or initiatives.
Send Five Copies of Entry Form, Budget, Abstract, Statement of Objectives, Outcomes and Materials to:
Kevin Quinn
Vice President, Public Affairs
Syracuse University
900 South Crouse Ave.
Syracuse, NY 13244
Phone: 315-443-8338
Email:
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Programs may be aimed at external or internal audiences and may use traditional and nontraditional tools. They may include (but are not limited to) press releases, experts guides, media contact programs, webcasts, pod casts, programs that enhance presidential visibility or institutional stature, programs that heighten institutional media involvement, and faculty awareness programs. Include one copy each of any materials produced.
Send Five Copies of Entry Form, Budget, Abstract, Statement of Objectives, Outcomes and Materials to:
Aimee Lewis
Director of Communications and Public Relations
The Harley School
1981 Clover Street
Rochester, NY 14618
585.422.1770 x-3013 office
Email:
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Targeted mail communications are marketing or promotional efforts conducted exclusively by U.S. mail and/or email. These communications are designed to solicit a specific, immediate response by the target audience. Entries will be judged on quantifiable, specific actions by the target audience recipients resulting solely from the piece(s).
a. Letter
b. Package
c. E-Solicitations
d. Invitations
Send Five Copies of Entry Form, Budget, Abstract, Statement of Objectives, Outcomes and Materials to:
Sue Ferris
Director, Annual Fund
Siena College
515 Loudon Rd.
Loudonville, NY 12211
518.783.2562 office
Email:
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This category recognizes individual publications for overall excellence in design. Typography, use of color, photography/illustration, design, format, printing quality, and budget are considered. One publication constitutes a single entry. Submit entries in one of the following subcategories:
a. Single-Page Publications: May have multiple folds
b. Multiple-Page Publication
c. Covers
d. Logos/Nameplates
e. Posters
f. Specialty items
g. Illustrations
Send Five Copies of Entry Form, Budget, Abstract, Statement of Objectives, Outcomes and Materials to:
Barbara Hurley
Director, University Marketing Communications
University of Medicine and Dentistry of New Jersey
Stanley S. Bergen Building
65 Bergen Street
Newark, NJ
973.972.3474 office
Email:
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Submitted work must have appeared in an institutional publication or periodical or have been used for an institutional purpose such as an exhibition or advertising. Submit up to three unrelated photographs by a single photographer as one entry.
a. Color
b. Black and White
Send Five Copies of Entry Form, Budget, Abstract, Statement of Objectives, Outcomes and Materials to:
Stacey Mattison
Campaign Communications Manager
Skidmore College
815 N. Broadway
Saratoga Springs, NY 12866
Phone: 518-580-5615
Email:
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Images that have been enhanced or changed electronically.
Send Five Copies of Entry Form, Budget, Abstract, Statement of Objectives, Outcomes and Materials to:
Larry Pacilio
Director of Publications & Photography
Utica College
1600 Burrstone Road
Utica, NY 13502-4892
315.792.3350 office
Email:
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These are publications or pieces produced for fundraising purposes for any audience. One publication/piece constitutes a single entry (except for subcategory "d" fundraising publications packages, which may include up to five pieces). Submit entries in one of the following subcategories:
a. Case Statements
b. Fliers/Pamphlets
c. Fundraising Packages - two to five coordinated publications or CD/DVD targeted to any audience.
Send Five Copies of Entry Form, Budget, Abstract, Statement of Objectives, Outcomes and Materials to:
James G. Miller
Associate Vice President for Development and Alumni Relations
Duquesne University
405 Administration Building
600 Forbes Avenue
Pittsburgh, PA 15282
412.396.6044 office
Email:
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The written proposal is an integral component of any major gift solicitation. It must have a clear message, be persuasive and must effectively convince the potential donor that your institution and/or program deserves support. Major gift proposals written to an individual, corporation or foundation, can be entered in this category. Judges will look for compelling and persuasive writing, a solid program description and a clear statement of what you are asking of the donor, and presentation. Note: to ensure confidentiality, you may remove or conceal the names of donors, professors, administrators and students mentioned in the proposal.
Send Five Copies of Entry Form, Budget, Abstract, Statement of Objectives, Outcomes and Materials to:
Danielle Woodman Kehoe, MS, GPC, CRA
Director, Office of Academic Grants
Daemen College DS 128
4380 Main Street
Amherst, NY 14226
716.839.8483 office
Email:
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Submit entries in one of the following subcategories:
a. Individual events: For events organized around special occasions, such as anniversaries, inaugurations, galas, reunions, educational programs, alumni club functions, convocations, special commemorations, building dedications, sports activities, fund-raising dinners, and other institutional and alumni programs.
b. Event series: For multiple special events centered on a theme, such as anniversaries, inaugurations, or fund-raising campaigns. Please remember to include full documentation for each activity in the series.
Send Five Copies of Entry Form, Budget, Abstract, Statement of Objectives, Outcomes and Materials to:
Helen Paxton
Director of Communications
Rutgers University
Office of Communications - Nwk
249 University Avenue
Newark, NJ 07102
973. 353.5262 office
Email:
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Considered in this category are magazines published two or more times a year and sent to alumni and other external audiences. Magazines generally display more photography and illustration (frequently full pages) than newsletters. Magazines carry longer and more developed stories, editorials, and features. They are printed on matte, uncoated or coated paper. Include two to five issues representative of the past year's publishing cycle.
a. Independent Schools, One to three color
b. Community Colleges, One to three color
c. Four-Year Colleges/Universities, One to three color
Send Five Copies of Entry Form, Budget, Abstract, Statement of Objectives, Outcomes and Materials to:
Kenneth M. Catandella
Executive Director of Alumni Affairs
Columbia College
Columbia University in the City of New York
622 West 113th Street
New York, NY 10025
212.851.7430 office
Email:
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Considered in this category are magazines published two or more times a year and sent to alumni and other external audiences. Magazines generally display more photography and illustration (frequently full pages) than newsletters. Magazines carry longer and more developed stories, editorials, and features. They are printed on matte, uncoated or coated paper. Include two to five issues representative of the past year's publishing cycle.
a. Independent Schools, Four color
b. Community Colleges, Four color
c. Four-Year Colleges/Universities, Four color
Send Five Copies of Entry Form, Budget, Abstract, Statement of Objectives, Outcomes and Materials to:
Joshua Harless
University Publications
Unversity of Maryland
2181 Turner Hall
University of Maryland
College Park, MD 20742-5411
301.405.3384 office
Email:
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Newsletters are periodicals that are typically published two to four times per year for internal and/or external audiences. They are succinctly written with short articles and appropriate use of graphics, images. Typically, they range from four to 24 pages, although this can vary somewhat. They are printed on matte, uncoated or coated paper.
a. One to three color
b. Four color
c. Electronic
Send Five Copies of Entry Form, Budget, Abstract, Statement of Objectives, Outcomes and Materials to:
Michael J. Buckley
Major Gifts Officer
Albany College of Pharmacy and Health Sciences
106 New Scotland Ave.
Albany, NY 12208
518.694.7126 office
Email:
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One publication constitutes a single entry. Submit entries in one of the following subcategories:
a. Viewbooks and Prospectuses
b. Catalogs
c. Student Handbooks
d. Recruitment Search Publications, Miscellaneous Fliers and Brochures
e. Posters
f. CD/DVD
g. Webcast/Podcast
Send Five Copies of Entry Form, Budget, Abstract, Statement of Objectives, Outcomes and Materials to:
Nicole Gesualdo
Director, Marketing & Communications
The Chapin School
100 East End Ave.
New York, NY 10028
212.570.5703 office
Email:
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These are packages of two to five coordinated pieces used for student recruitment. They may be directed to a general audience or a specific audience, such as under represented students. Single or group mailings consisting of CD/DVD packages, T-shirts or other premiums, are eligible, if they are part of the coordinated group.
Send Five Copies of Entry Form, Budget, Abstract, Statement of Objectives, Outcomes and Materials to:
Deborah L. Pedraza
Associate Director
The Benedictine Foundation
14299 Benedictine Lane
Ridgely, MD 21660
410.364.9611 office
Email:
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These are programs that use a marketing perspective to advance the institution's goals. Supporting materials such as marketing plans, research findings, and marketing collateral should be included. Submit institution-wide or unit-specific programs. Entries will be judged on process and evaluation.
Send Five Copies of Entry Form, Budget, Abstract, Statement of Objectives, Outcomes and Materials to:
Beth DeMauro
Director, Strategic Communications
Rutgers, The State University of New Jersey
101 Somerset Street
New Brunswick, NJ 08901-1281
732.932.7084 x-604 office
Email:
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Program that maintains a consistent identify for the institution as a whole (or an individual college within an institution) across all media. Include at least five different components of the program in each entry package.
Send Five Copies of Entry Form, Budget, Abstract, Statement of Objectives, Outcomes and Materials to:
Marie E. Wilde
Director of Institutional Research and Planning
Cedar Crest College
100 College Drive
Allentown, PA 18104
610.606.4666 X3329 office
Email:
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This category recognizes innovative solutions or new and imaginative ideas that are low cost and make the work of professionals in alumni, development, public affairs or student recruitment offices easier or more effective. Include evidence of implementation, objectives and results achieved. Fully disclose all related costs, both internal and externals, and indicate any savings achieved.
Send Five Copies of Entry Form, Budget, Abstract, Statement of Objectives, Outcomes and Materials to:
Catherine Pierre
Editor, Johns Hopkins Magazine
Director, Johns Hopkins University Magazine Group
901 S. Bond Street, Suite 540
Baltimore, MD 21231
443.287.9885 office
Email:
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This award is based on excellence in concept, graphic design and editorial content with regard to the objective of communicating your institution's sense of accountability to its community and constituencies. Consideration will be given to the extent to which the unique qualities of the institution have been captured, as well as the stated goals of the report and how well these have been met.
Send Five Copies of Entry Form, Budget, Abstract, Statement of Objectives, Outcomes and Materials to:
Patricia M. Canning
Director of Alumni Relations
Chestnut Hill College
9601 Germantown Avenue
Rogers Center
Philadelphia, PA 19118
215.248.7144 office
Email:
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Awards will be given to recognize exceptional alumni relations web sites – either overall sites or sites created for special alumni relations initiatives. Judges will look for content, understanding of the target audience, clarity and creativity, design/navigation/usability, innovation, budget, and methods for evaluation of site and results.
Send Five Copies of Entry Form, Budget, Abstract, Statement of Objectives, Outcomes and Materials to:
Kerry Gotham
Director, Office of Alumni Relations
Nazareth College
4245 East Avenue
Rochester, NY 14618
(585) 389-2404
Email:
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This award recognizes Web sites and sub Web sites that focus on fundraising for overall programs or specific initiatives. Judges will look for content, understanding of the target audience, clarity and creativity, design/navigation/usability, innovation, budget, and methods for evaluation of site and results.
Send Five Copies of Entry Form, Budget, Abstract, Statement of Objectives, Outcomes and Materials to:
Celeste Taylor, MA, CFRE
Director, Principal Gifts
Carleton University
Office of the President
503Z Tory Building, 1125 Colonel By Drive
Ottawa, ON K1S 5B6
613.520.2600 x 2429 office
Email:
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This award recognizes innovative home pages. Judges will look for content, understanding of the target audience, strategy, clarity and creativity, design/navigation/usability, innovation, budget, and methods for evaluation of site and results.
Send Five Copies of Entry Form, Budget, Abstract, Statement of Objectives, Outcomes and Materials to:
Elizabeth Monier-Williams
Research Communications Officer
Office of the Vice-President Research & Innovation
5th Floor, York Research Tower
York University
Toronto, Ontario M3J IP3
416.736.2100 x21069 office
Email:
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Awards will be given for exceptional magazines that are written and designed for the web; web magazines may have a printed version as well. Judges will look for design/navigation/usability, innovation, understanding of the target audience, content, budget, and methods for evaluation of site and results.
Send Five Copies of Entry Form, Budget, Abstract, Statement of Objectives, Outcomes and Materials to:
Kelly Brooks-Staub
Publications Editor
Office of Marketing and Communications
Johns Hopkins University School of Nursing
The House, Room 107 525 N. Wolfe Street
Baltimore, Maryland 21205-2110
Ph 410.614.5317 | Fax 410.502.1043
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| www.nursing.jhu.edu
Awards will be given to Web sites designed to accompany a specific publication or to celebrate a special purpose, including institutional reports, presidential inaugurations, anniversary celebrations. Judges will look for content, understanding of the target audience, clarity and creativity, design/navigation/usability, innovation, budget, and methods for evaluation of site and results.
Send Five Copies of Entry Form, Budget, Abstract, Statement of Objectives, Outcomes and Materials to:
Cristina Coraggio
Director, Marketing and Communications
Upper Canada College
200 Lonsdale Road
Toronto, ON M4V 1W6
416.488.1125 x3341 office
Email:
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This award recognizes Web sites directed at relaying news to both internal and external audiences. Judges will look for content, clarity and creativity, design/navigation/usability, innovation, budget, and methods for evaluation of site and results.
Send Five Copies of Entry Form, Budget, Abstract, Statement of Objectives, Outcomes and Materials to:
Rebekah Herbison
Publications Manager
Ross University
630 US Highway 1
North Brunswick, NJ 08902
732.509.4600 x2695 office
Email:
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This award recognizes exceptional Web sites for sub Web sites designed to recruit and attract prospective students to a college, university or independent school. Judges will review content, understanding of the prospective student and parent audience, clarity and creativity, design/navigation/usability, innovation, budget, and methods for evaluation of site and results.
Send Five Copies of Entry Form, Budget, Abstract, Statement of Objectives, Outcomes and Materials to:
Heather Potts Brown
Director of Annual Giving
University Advancement
Villanova University
800 Lancaster Avenue
Villanova, PA 19085
610.519.4583 office
Email:
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An understanding of the target audience(s) and the institution's mission and how well it is communicated will be judged, along with content, scripting, photography, sound-track, editing, budget and use of available resources. Include length of your entry. Submit entries in one of the following sub-categories:
a. Alumni and Fundraising Features
b. Student Recruitment
c. General Institutional Relations
Send Five Copies of Entry Form, Budget, Abstract, Statement of Objectives, Outcomes and Materials to:
Sylvia V. Bastani, CFRE
Assistant Vice President of Institutional Advancement
Office of Advancement and Alumni Relations
The Williamson Free School of Mechanical Trades
106 S. New Middletown Road
Media, PA 19063
610.566.1776 x246 office
Email:
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Content delivered online or on CD/DVD intended for internal and/or external audiences.
Send Five Copies of Entry Form, Budget, Abstract, Statement of Objectives, Outcomes and Materials to:
Terry Callaghan
AVP, Information Technology & Records Administration
Rutgers University Foundation
7 College Avenue
New Brunswich, NJ 08901
732.932.2223 x238 office
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Articles by full- or part-time staff members appearing in a single periodical (magazine, tabloid or newsletter that is published at least twice year) or on a web site are eligible. Staff must be on the payroll, and their names should appear on the masthead or in a byline. Articles by contributing editors who are paid by the piece are not eligible. Submit tear sheets or printed copies of web stories of five articles that are representative of the scope and variety of the staff writing. Criteria include writing style, organization, creativity of story ideas and development, and editing.
Send Five Copies of Entry Form, Budget, Abstract, Statement of Objectives, Outcomes and Materials to:
Nancy Mansfield
Director, Corporate & Foundation Relations
The College of New Jersey
2000 Pennington Road
P. O. Box 7718
Ewing, NJ 08628
609.771.2765 office
Email:
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These are individual articles written by staff or guest writers. They may cover any subject matter but must have appeared in an institutional magazine, tabloid, newsletter, or web site. Speech summaries, question-and-answer stories, and reprints (partially or completely from other periodicals or sources) are not eligible. Send tear sheets only.
Send Five Copies of Entry Form, Budget, Abstract, Statement of Objectives, Outcomes and Materials to:
Patricia Quigley
Assistant Director
Office of Media and Public Relations
Rowan University
201 Mullica Hill Rd.
Glassboro, NJ 08028
856.256.4241 office
Email:
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Five individual web stories or news releases representative of the scope and variety of your news service staff writing will be reviewed. Submit entries in one of the following categories:
a. General news writing: Staff-written news items intended for the external general news media.
b. Research, medicine and science news writing: Staff-written material targeted to the external research, medical or science news media.
Send Five Copies of Entry Form, Budget, Abstract, Statement of Objectives, Outcomes and Materials to:
Matthew Golden
Executive Director, Public Relations & Communications
The College of New Jersey
Green Hall, Room 202
PO Box 7718
Ewing, NJ 08628
Phone: 609-771-2368
Email:
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