2012 Accolades Award Winners

Award Winners for: 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006

2012 Accolades Award Winners

We are pleased to announce that the CASE District II Accolades Committees have selected the 2012 Accolades Award winners.  

All award recipients will be recognized at the District I and II conference in New York City on January 22-24, 2012. The Accolades reception will be held on Monday evening, January 23, 2012.  

Our thanks to the approximately 500 colleagues who submitted materials and to all host judges and members of their judging panels.   

1. Best Practices in Alumni Relations

a. Independent schools

b. Community colleges

c. Four-year college/universities

GOLD Hire Power: Strategies for finding and keeping work University of Toronto Scarborough
SILVER Nazareth College-- Gimme 5 Campaign/ senior class giving challenge Nazareth College
BRONZE GW Culture Buffs/ organized culture tours George Washington University

2. Best Practices in Communications

a. Independent schools

b. Community colleges

c. Four-year college/universities

GOLD Ontario Universities' Fair Booth University of Waterloo
SILVER POP Rate: Analyzing Media Coverage Millersville University
BRONZE Social Media Strategy, Policy & Best Practices Princeton University

 3. Best Practices in Educational Fundraising

a. Independent schools

b. Community colleges

c. Four-year college/universities

GOLD 1 Million Momentum Challenge Skidmore College
SILVER (Tie) New Stakeholder Engagement Strategy University of Guelph
SILVER (Tie) Show Me You Know Me Johns Hopkins
HONORABLE MENTION March Matchness State University of New York at Oswego
HONORABLE MENTION Increasing Alumni Participation Mount St. Mary's University

4. Alumni Relations Programming

a. Events

SILVER Six Degrees New Orleans: Western Builds The University of Western Ontario
BRONZE Absolutely Abby Series University of Rochester

b. Affinity programs

GOLD 1964 Football Team Reunion Gettysburg College

c. Non-print communication (community building activities)

GOLD Awardee Profile Videos- 2011 Georgetown University

5. Community Relations Programs, Projects, and Special Events

GOLD Good Neighbors: Strengthening Communities - Town and Gown at York University York University
SILVER Leadership Allegany Houghton College
BRONZE Newsletter Improves Town Gown Relations Millersville University
HONORABLE MENTION America's Best Weekly University of Pittsburgh

6. Government Relations Programs, Projects, and Special Events

7. Advertising

a. Individual Advertising

GOLD QR Code Mall Campaign University of Baltimore
SILVER Success Train Adelphi University
BRONZE Re-branding print advertising campaign Lebanese American University

b. Special Programs

GOLD Dotted Lines University of Toronto
BRONZE We're Out There. Join Us. Campaign New York Institute of Technology
HONORABLE MENTION Gatefolo Flow Chart University of Toronto

c. Multimedia Packages

GOLD Wonk Brand and Graduate Recruitment Advertising American University
SILVER Columbus Circle Station Domination New York Institute of Technology
BRONZE Moving Rochester Forward Advertising Campaign Nazareth College
HONORABLE MENTION Spring Open House Ad Campaign University of Windsor

8. PSAs and Commercial Spots

9. Blogs

BRONZE Johns Hopkins University Office of Undergraduate Admissions Blogging Program Johns Hopkins University

10. Individual Special Public Relations Projects

GOLD The York Circle: Walking the Talk on Community Engagement York University
SILVER Dickinson College - Class Icons Dickinson College
BRONZE A Blessing to One Another - Pope John Paul II and the Jewish People Canisius College

11. Institutional Media Relations Programs

BRONZE Are You Proud? Public Relations Campaign University of Windsor

12. Targeted Mail: U.S. Mail and Email

a. Letter

SILVER Student-Signed Letters University of Pennsylvania

b. Package

c. E-Solicitations

GOLD Seasons of Courage eAppeal The Children's Hospital of Philadelphia

d. Invitations

GOLD Post Learning Commons Groundbreaking Invitation Saint Joseph's University
SILVER Reunion 2011 E-Invite: Big Birthday Bash SUNY Oswego
BRONZE We Are Called Invitation Suite Saint Joseph's University

13. Visual Design in Print

a. Single-Page Publications

GOLD Environmental Science and Policy Brochure University of Maryland
BRONZE College Park Scholars Recruitment Brochure University of Maryland
HONORABLE MENTION Capstone 2011 - Art and Art History Senior Project - Postcard Gettysburg College

b. Multiple-Page Publication

GOLD Global Opportunities Guide Susquehanna University
SILVER Say Yes/Undergraduate Admissions Admitted Students Brochure Rutgers, The State University of New Jersey
SILVER Theory to Practice, An Inquisitive Review of Contemporary Education and Health Lehigh University
SILVER Blue Gold & Black 2010 University of Pittsburgh
BRONZE Capstone 2011 - Art and Art History Senior Catalogue Gettysburg College
HONORABLE MENTION Illumination, Fall 2010/University Libraries Bi-Annual Magazine University of Maryland

c. Covers

GOLD None of My Memories Are My Own University of Pittsburgh
BRONZE Binghamton Research/A Shot of Innovation Binghamton University

d. Logos/Nameplates  

HONORABLE MENTION Campaign Logo: For generations to come, The Campaign For Georgetown Georgetown University

e. Posters

GOLD Capstone 2011-Art and Art History Senior Project Poster Gettysburg College
BRONZE Phi Beta Kappa Guest Lecturer Poster McDaniel College

f. Specialty items

GOLD Campaign Kick-off Gala Invitation Georgetown University
SILVER NYIT Auditorium on Broadway Marketing Kit New York Institute of Technology
SILVER 2011-12 Calendar Convent of the Sacred Heart
BRONZE Admissions Road Piece University of Maryland
HONORABLE MENTION UB Midtown Banner Campaign University of Baltimore

g. Illustrations

14. Photography

a. Color

GOLD Like Oil and Water York University
SILVER Swimmer in Competition Swarthmore College
BRONZE Student Archiving Items Left at Vietnam Veterans Memorial, DC University of Maryland

b. Black and White

GOLD Contents Photo, Lower Manhattan, ca. 1946 Wagner College

15. Digital or Computer-Enhances Images

GOLD Boathouse at Sunrise Hobart & William Smith College
SILVER Swarthmore College Bulletin Cover Swarthmore College
BRONZE Alumni Enhanced Image (s) Widener University
HONORABLE MENTION Undergraduate & Graduate Catalog Covers New York Institute of Technology

16. Fundraising 

a. Case Statements

BRONZE Institute for Jewish Thought & Heritage University at Buffalo


GOLD Rowing Center Campaign Brochure Ithaca College

c. Packages

GOLD Full Circle, the Annual Fund for Grove City College Grove City College
SILVER Soar to Greatness: The campaign for Millersville University Public Phase Announcement Millersville University
BRONZE CCAC Family Campaign Community College of Allegheny County
HONORABLE MENTION Nazareth College-Gimme 5 Campaign Nazareth College

17. Proposal Writing

SILVER Library- Nursing School Partnership Proposal Lebanese American University

18. Special Events

a. Individual events:

GOLD Atlantic Cape Community College Restaurant Gala Atlantic Cape Community College
GOLD 2011 Gold Star Gala: An Evening to Treasure Monroe Community College Foundation
SILVER Maryland Day 2011 University of Maryland
BRONZE 50th Anniversary of Dwight D. Eisenhower's Farewell Address Gettysburg College
BRONZE Pratt Institute Program Events Pratt Institute
HONORABLE MENTION We Are Called Saint Joseph's University
HONORABLE MENTION Wm. Bucknell Society Dinner & Theatrical Presentation Bucknell University

b. Event series:

19. Magazines

a. Independent Schools, Four color

GOLD Mercersburg Magazine Mercersburg Academy
SILVER Crimson Magazine Morristown-Beard School
BRONZE Review Oak Knoll School of the Holy Child

b. Community Colleges, Four color

SILVER Humber Dialogue Alumni Magazine Humber College Institute of Technology and Advanced Learning

c. Four-Year Colleges/Universities, Four color 

GOLD UMBC Magazine University of Maryland, Baltimore County
SILVER One Magazine Johns Hopkins Carey Business School
BRONZE Prattfolio Magazine Pratt Institute
HONORABLE MENTION University of Toronto Magazine University of Toronto

d. Independent Schools, One to three color

HONORABLE MENTION The Packer Magazine The Packer Collegiate Institute

e. Community Colleges, One to three color

f. Four-Year Colleges/Universities, One to three color

20. Newsletters

a. One to three color

b. Four color

GOLD Donor Impact Newsletters University at Buffalo
SILVER CONNECT Newsletter Rutgers University, Newark
HONORABLE MENTION CBS Zygote Plus University of Guelph

c. Electronic

SILVER The Engineering Newsletter University of Toronto
BRONZE Newly redesigned Bulletin, Faculty-Staff Newsletter University of Toronto
HONORABLE MENTION Gift of Childhood eNewsletter Children's Hospital of Philadelphia

21. Student Recruitment: Individual Pieces

a. Viewbooks and Prospectuses

SILVER 2010 UMD Undergraduate Viewbook University of Maryland

b. Catalogs

c. Student Handbooks

d. Recruitment Search Publications, Miscellaneous Fliers and Brochures

GOLD Global Opportunities Guide Susquehanna University

e. Posters


g. Webcast/Podcast

22. Student Recruitment: Packages

GOLD Admitted Student Packet Johns Hopkins University
SILVER Rising Senior Postcard Series Sarah Lawrence College
BRONZE Admission Open House Cards Bucknell University
BRONZE Prospective Undergrad Viewbook Johns Hopkins University
HONORABLE MENTION IDEAS START HERE Button Campaign University of Waterloo

23. Marketing Programs

GOLD American University's Institution Brand Campaign American University
SILVER Marketing Communication Plan - College Rebranding Atlantic Cape Community College

24. Institutional Identity Programs

BRONZE Georgetown University Visual Identity Project Georgetown University

25. Creativity on a Shoestring

GOLD Alumni Association Chapter Challenge/Chapter Madness: Promotion of Volunteering and Donation Through Competition Villanova University
SILVER Gimme 5 Campaign: Promoting Philanthropy Among Future Alumni. Nazareth College
BRONZE IDEAS START HERE Button Campaign: Promotion to Prospective Students University of Waterloo
HONORABLE MENTION Community Book: Images of Campus Community and Activities Hobart & William Smith Colleges

26. Annual or Institutional Reports  

GOLD Words to Live By: Marshall University Foundation Annual Report 2009-2010 Marshall University
SILVER The Impact of Giving Report 2010 University of Guelph
BRONZE Because of Buffalo State: 2009-2010 Annual Report Buffalo State College
HONORABLE MENTION President's Digital Report Fall 2009-10, Spring 2010 St. Joseph's University

27. Web Site: Alumni Relations 

GOLD Reunion Website Redesign University of Rochester
SILVER Meliora Weekend Website Redesign University of Rochester

 28. Web Site: Fundraising/Development

GOLD Giving to UB Web Site University at Buffalo
BRONZE UAlbany Unite: Ualbany Fund Video Challenge University of Albany
HONORABLE MENTION Campaign for Rowing Center Ithaca College

29. Web Site: Institutional Home Page

SILVER http://apply.jhu.edu Johns Hopkins University
BRONZE http://www.union.edu/ Union College

30. Web Site: Magazines

BRONZE West Virginia University, Alumni Magazine West Virginia University
HONORABLE MENTION Oswego Alumni Magazine SUNY - Oswego

31. Web Site: Publication/Special Purpose

GOLD Wonk Brand Campaign Web Site American University
SILVER West Virginia University Digital Holiday Greeting West Virginia University
BRONZE The Inaugural Year of President John Garvey Catholic University of America

32. Web Site: News (campus news, online media centers, etc.)

GOLD News Website University of Toronto
SILVER Discover-e Binghamton University
BRONZE Buffalo State News & Events Website Buffalo State College

33. Web Site: Student Recruitment

HONORABLE MENTION Hopkins Interactive Johns Hopkins University

34. Webcast/Podcast/CD/DVD Features a. Alumni and Fundraising Features

GOLD We Are Called Saint Joseph's University
SILVER Rensselaer Celebration of Support Video Rensselaer Polytechnic Institute
BRONZE Gimme 5 Campaign Nazareth College

b. Student Recruitment

c. General Institutional Relations

GOLD Terp Vision Episodes I & II University of Maryland
SILVER Promise of Individualized Health Johns Hopkins University
BRONZE 2011 Innovation Hall of Fame Induction Celebration Rochester Institute of Technology

35. Mobile Campaign/Application 

HONORABLE MENTION 2011 WVU Official Fan Shirt Voting West Virginia University
HONORABLE MENTION Lehigh Mobile Web Lehigh University

36.  Social Media (Facebook, Twitter, LinkedIn, etc.)

GOLD Libya Skype Call Lehigh University
SILVER The Final West Virginia University
HONORABLE MENTION Hall of Fame Week Rennselaer Polytechnic Institute

37. Staff Writing

GOLD The Hill Magazine McDaniel College
SILVER Pitt Med University of Pittsburgh
BRONZE Susquehanna Currents feature writing Fall 2010 Susquehanna University

38. Best Article

Gold "The Aviator" University of Toronto
Silver "Audubons" Union College
Bronze "Understanding Autism" University of Toronto
Honorable Mention "Opera Terezin: A Survivor's Story of Hope Amid Horror" Susquehanna University
Honorable Mention "This Looks Like a Farm" University of Toronto

39. Excellence in News Writing a. General news writing

Gold General News Writing - Guelph University of Guelph
Silver How Solar panels, practical intelligence, Obama, bin Laden, and the Great Dismal Swamp Helped American University Generate National news Coverage American University

b. Research, medicine and science news writing

Gold U. Windsor Science Writing Collection University of Windsor